With the rise of the mobile internet and the vigorous development of e-commerce, Chinese food export brands have become an emerging force in the world market. In recent years, China's annual food export has exceeded US$60 billion for consecutive years. Chinese food exporters have continuously improved the quality of their food safety, cultivating a number of brands sold well around the world.

Recently, China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce & Animal By-Products (CFNA) has released the Superior Export Food Brands of China. Selected companies are all leading enterprises in exportation that have long focused on brand building and product innovation, carrying international approvals. Some of them have registered their trademarks abroad for more than 90 years with a high reputation in markets. They are well received by overseas buyers and consumers, since they represent the leading level of China's food export industry.